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How does 949 track my search results? The results of your Search Engine Marketing (SEM) programs are only as good as your ability to continuously recognize trends and leverage this knowledge gained as a result of your program. Analytics, the by-product of this knowledge, can empower you to recognize opportunities, create on-the-fly adjustments and adapt strategies to optimize your company's position in the marketplace. When assessing your program and strategizing how to best move forward, metrics can be established to track performance that drives revenue and lowers your cost of customer leads and acquisitions.
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